Charlotte Thompson's Evaluation

Evaluation questions

1. in what ways does your media product use, develop or challenge forms and conventions of real media products.

In our media product we develop and change a well known artist M.I.A, song URAQT and develop it into our own media product throughout our media performances we used lots of different conventions. We used these conventions in, performance, lip syncing, acting and continuity editing, we also used media conventions in our diggi-pak and posters and the postcards we produce. The main convention that we used where photo shop and final cut, these conventions helped us develop skills and sell our media product as a real product. In our performance we used dancing and lips syncing these were ideas for performance to get the image of the artist and the attitude of the artists and to also help sell our product to the right target audience. Photo shop, was where we produce our diggi-pack, we change the artist (me) to make her stand out more, we did this by changing the colour of my jacket and also changing the background to make certain colour stand out more than others. The backgrounds that were used the music video where also used and develop on the photo shop, in one scene where we have will, the dancer dancing we change the back ground on photo shop in to a kaleidoscope effect, this back ground was very effected and gave of a retro image to the look of the artist and the dancer. Other ways of using media conventions where using the phone as an ironic development to the lyrics of the song. This idea was them develop into the video of having the whole music video on the phone. We were able to create this effect by taking an image of a phone (I phone) and placing it on to photo shop then we were able to play around with the image and decide how this idea was going to work. We final decided as a group to have the phone at the beginning of the video and have the effect of the phone zooming in and then using the green screen to film a hand that would be touching the screen for the shots of the dancer to pop up. When filming we decided to use only a few of different back grounds. When using final cut we have to get the mise-en-scene right when changing scene if not, this would have an effect on the continuity of the music video and not look right. These changes where easy to make and help also to make our video stand out more using these conventions

2. How effective is the combination of you main product and ancillary text?

Our music video is target for a wide range of different types of music genre, it ranges from hip hop, to a retro rock to a slightly gangster rap, because our music video hits all these target audiences we had to think on what aspects of the video and song would sell. In the lyrics there was a lot of raping and repeated lines, we decided to use this and at the end of the video chop at the line “DT-DT-dt- n your mobile phone” and whenever I said this line in the last minute, to use different angle shots so that the effect of the repeated line would make an impact on the artist. In our music video I think we hit the right target audience and were very pleased about our music video and that we achieved the right genre. In the music video our main focus was promoting a solo artist with a new hit single. We thought that M.I.A, URAQT was an upbeat and catchy song that if we where promoting this video for a real media product the song would catch on. To interlink the music video to the artists we had to combine the combination of the artist and the video together to do this we had to look at a stereo type music video to this song. We also looked at other videos that M.I.A done, and other artist like the band Black-Eye-peas, this band was a great inspiration to our music video and help with the green screen effect and the attitude of our video, as I was the actress acting I found it hard to act in a different attitude. The setting and background are both effect to the artist and the song. These help create a suitable performance with combining all the effect together to help to produce a music video.


3. What have you learnt from your audience feedback?

After posting out video and diggi-pack onto our blog we decided then to ask other students and teachers what they thought about our music video and how we could improve it, from our feedback we got many different responses some were criticism and some was bad but most of our feedback was good and could help us into improve our music video and also talked about in our in our shot video clip where we talked about our music video. The criticism that we got was about our green screen and how we used it. The green screen took a lot of time to do, this was not good for when we had to put our video together and also delayed time, which we could of spent touching up edges instead of preparing our green screen we also wasted a lot of time not planning what we should have been doing in lesson and while we were debating what we were going to do, we could have been writing these points of ideas on our blog. The good comments were about the look and theme of our music video, some of our comments were also about the lip syncing and the performance of our video, witch a lot of people said was brilliant and well put together and also the linking in scenes together people said worked well with the artists and image the artist was giving of. We also posted our music video on YouTube and in our first week reach 133 views. We have yet no comments on YouTube yet. Other feedback we learnt from our audience was about the background and mise-en-scene. We also got some good points and bad points, some of the points were about the style and theme of the music video. The good points about our video where the graffiti wall and the colours we used throughout the music video and also how the colours were effective with the attitude of the artist. Bad comments we got were there about time we spent on preparing the performance and that should of spent more time planning so that we were able to take more shots and may of used different settings. We took this and decided that we could have planned our music video more and also could have done a time sheet where we could draw our scenes and that put then on photo shop and then made a shot video using idea from this to help develop our music video. Over all I think our comment were suitable for our music and the feedback we got from people we were able to collect and develop into our blog as a show of how good our music video would have been on the market and also to show how we could change and develop our product.




4. How did you use new media technologies in the construction and research planning and evaluation stages.

When using new media technologies in our music video we spent time on developing our music video from these conventions. Thought out our media video we used photo shop, final cut, and paint. These are some of the new media technologies that we used in to making and producing and promoting our music video and our diggi-pack. In our planning and research we were able to construct a foundation which we picked and develop ideas for our music video from. In different stages of our video we change many ideas and ended up with a different idea then we started from. One of our first ideas where to use UV light and do our whole music video in UV this plan did not work because we were not able to produce any UV paint and it was very had to all ways find a black / dark room to filming in all of the time, since you only have a certain amount of time to film in. By using these technologies we were also able to use green screen and photo shopping pictures in to develop then into moving images this was shown in our video when doing our phone in the front and at the end of our video. In our music video I think that we achieved a standard witch the video was a suitable video for the genre we aim at and was able to receive a different look by looking at a solo artist rather than a band. When listening to the song we realizes that we had a lot of track to cover with footage, this became a problem when because we didn’t have enough time so by using photo shop we were able to cut out 44seconds this helped us have more footage for our video. By having the song to long it might drag on and might lose viewers. After finishing our music video we watch it many times to make sure we had everything in place! We also added a colour effect that we done on photo shop, we added this effect to the artist on the promoting diggi pack too.