Will Wise's Evaluation

Media Project Evaluation

1) Our media product uses many forms and conventions of real media products; our media product is a performance based video which includes a lot of dancing that is used in real music videos for the genre of our audio. Examples of real products which have many conventions similar to our product. It also develops real media products with the use of the green screen in our product; it allows us to view various backgrounds in the style of real media products such as Pump The Jam by Technotronic this video is similar to our product as it uses bright colours and a green screen to give the effect of a retro background, while dancing in front, the effects we used as the background for the green screen made the performance more dynamic. The female lead is the main focus in our video so we’re able to develop the artist reputation we also use lip syncing which is used in real media products such as In Da Club by 50 cent which is a video that has 50 Cent as the main focus building up his reputation as it was one of his early songs. In parts of the song the dancer has lots of bright UV clothing and jewellery on which is a convention that is used in many real products such as I Gotta Feeling by Black Eyed Peas which they use Glow in the dark paint and UV lights. Live performances and music videos are the main real media products that relate to our product which I believe we have done successfully. I believe that iTunes and HMV would be the two main media institutions that would stock and distribute our music video, as they specialise in popular and new music.

2) Our main product and ancilliary text combinations relate together to give a good effect as they compliment each other. By keeping a bright colour theme through out, where the artist is wearing bright clothes as well as the dancer, this is so we can represent the retro theme through out the product as the dancer is wearing glow sticks and florescent colour clothing to add this effect, also on the ancilliary text DVD cover the background includes lots of bright colours, the title has fading multiple colours in the background also represent ting the retro theme. The artist who is a strong female lead is shown a lot throughout the video as she is the main focus of the product therefore she is presented on the front of the DVD cover of the ancilliary text. The DVD cover and the Magazine advert have the same style and pictures as each other I believe that this worked to great effect as if someone was to see the advert and want to get a copy of the DVD they would recognise the advert and be able to find the DVD a lot easier.


3) We have learnt quite a bit from the feedback received from other media studies students and our teacher. Our teacher gave us some constructive feedback about the performance in our video one critism was we could have had more performance based shots “It could have done with one more performance to enable you to make the cuts snappier” to make quicker cuts making it overall more effective as a performance based music video, this is defiantly something I would change if we were to do the project again as a lot of the shots are of the same thing but I believe we have hidden this successfully with the editing. The audience which was intended for the media product is for both males and females aged 16-21 we have aimed it to this age group as they are more interested in the bright colours and urban settings, We have played with the audiences expectations by giving the music video a urban edge to it but also used some dance/techno conventions in it.

4) We used lots of new technologies in the making of our final product; one of the technologies was the use of final cut which is the program we mainly used from constructing our product. It gave us space and the ability to edit the product to a sound standard and add lots of effects to the product which worked successfully. We also used green screen technology for our product which we used to add different backgrounds for some of the dancing footage this enabled us to save time during filming as we could get a great deal of it done in one location and changed the background when it came to the editing instead of moving on to different locations, I believe that the green screen was extremely successful as it turned out exactly how we had imagined it while we were planning and it also made the performance more dynamic. We used photo shop to create our DVD cover which let us edit the cover in lots of detail which worked successfully but I would have liked to spend more time on photo shop to create more detailed and better effects for our product. One of the effects I am most pleased with in our product is the iphone at the beginning and end of the song opening and closing the video made it look more professional, with this we combined the green screen to get a hand to look like it was clicking on the screen to bring up different shots and expanding them. During making the product my skills developed greatly on some of this new technology most of all on the green screen since I had never used it before and believe it has turned out quite successfully.

In the first 4 days of our video being on youtube we have recieved 65 views!

Final Video

We decided to create a music video with a retro feel to it. We feel we have achieved this, and we are very happy with the final product. By using different editing techniques such as green screen, photoshop and final cut we have been able to create a realistic looking music video. The feel of the video gives the artist a brand which could easily be extended to a music video dvd and a live tour.

Finger movement

This is a video we made exploring the effects of having a finger move aorudn the screen which has been green screened we will add this effect in our final music video using the finger to click on different shots like in the video "fuck you by Lilly Allen"

locations we used in our music video

we used this background in our music video because it is urban which goes well with the song.

We also used this green screen which gives us the opportunity to use various backgrounds and also gave us the option of using a moving background which we took full advantage of.

This is a message we sent to M.I.A through their myspace. Although they are unlikely to reply, the issue of copyright means we should ask the artists permission before we use their song to make our music video.

We took this clip off the talk talk x factor advert. If we can achieve the same effect, we think this would work well in our music video . The only problem with this is you have to send your clip off to the x factor and they put the effect on it for you, we are not sure that they will then send us the clip back. Therefore we will need to work out how to achieve this effect for ourselves

Green Screen Practice

This is our first practice at the green screen effect. To do this, we set up a green screen and filmed someone in front of it. We then put it into final cut, added the effect and and put in a background. We are happy with the effect this gives and will definatley be using is in our final video.

Here is some test footage which we filmed today. This was to check that the UV lights work effectively. We are happy with the effect they give, so we will be trying to encorporate this effect into our music video

TimeLine & Pitches For Story Board.

Timeline and Pitches

· Our song is 4:09 minutes long. In this video we are planning to have many different backgrounds including a wall covered in graffiti, a dark room and a green room for computerised images. We also need to make sure that we have plenty of footage for the amount of time in our video.

· When designing our music video we need to decide on what order of preference the frames will be for the video. Even though we are not having a story line or a narrative we need to make the video link in order from frame to frame.

· Our story line will help us decide what frames will look best together. By drawing a story board we will have an idea on what location we will need to film and create in the green room and also help us to plan time management and have enough time to film and prepare our rough cut, and then we will be ready to develop our final cut.

Ideas For Music Video & Planning!

Ideas for the music Video & Planning!

• When deciding over the music video we initially decided that we weren’t going to have a story line going on in the video but we were going to have mixed views from individual personalities within the video that relates to the theme and genre of the music.

• Other ideas for the video included the chorographer, designing the dance routines to involve either one dancer or several dancers, break dancing on the floor while getting fluorescent paint either thrown on then or having their hands and feet all ready painting so that in the dark room you could see where the dancers are by the paint glowing in the dark. We could also adjust and manipulate this idea by having the movement of the wave lengths to the beat of the rhythm. This will give a visual aspect of our song vibes through the moves of the dancers.

• We were also thinking of having animated writing in the video where there are repeated lyrics. The writing will be bright and bold and will move to the beat on the song. This will also link in with the retro theme of a kaleidoscope of colour images displayed on the screen to make an impact on the viewer.

• Our video will be more abstract to the viewer and could be critical review and analysis by the target audience of this gender. This also means we have chosen not to have a narrator to tell the story within the video.

Costume/Props/Location

Costume/ Props

COSTUME!

1. Clothes- (based on rave theme)
· Bright tights
· Plane T-shirts
· Leg warmers
· Sweat bands
· Bright Jewellery
· Basically everything BRIGHT!

PROPS

2. Props-
· Lights, UV lights
· Colour cellophane
· Glow sticks
· Fluorescent paint
· Green room
· Graffiti wall
· Maybe Car

LOCATION!

We decided that we would prefer to use the green room for our main background but other ideas where,

· Graffiti wall
· Dark room
· Wall under bridge, ( Graffiti Is)
· Green room, using different backgrounds we download of the internet or picture that we can take to use.
· Outside at night, car park or deserted area, field.
· Inside a car

All possible ideas for our music video.

Lyrics For MIA- URAQT

"URAQT"

Dt-Dt-Dt On your mobile phone Dt-Dt-Dt On your mobile phoneYou Fuck my Man and Wreck my home,I'll get my bro to rob your phone [x4]

You Big Dummy

Now Could it be that me and He Are tighter than J-lo in her jeans And Could it be that me and HeAre tighter than R.Kelly in his teens You fucking With My man And you text him all the timeYou might've had him once But I got him all the time

Dt-Dt-Dt On your mobile phone Dt-Dt-Dt On your mobile phone You Fuck my Man and Wreck my home,I'll get my bro to rob your phone [x2]

U R A Q T

Is your Dad a dealer Cause you're dope to meYou Throw them Balls across the country You win gold medals for when you're with meYou Big Dummy

Right then, It's On [x8]

He ain't no Word for scrabbleYou don't get points for doubles Menage Trois Lalalalala I'll bill you for your droudlesYou done lost your marbleLike a ball I'll make you dribbleYour the shrapnels in the rubbleI'm a raging bull, a rebelIt's all about the low-blow brown GirlThe No blood, no Love hot girlThe jnkn jnkn jumping off the decks girlThe jnkn jnkn jumping off the rocks girlYou big Dummy

U R A Q T

Is your Dad a dealer Cause you're dope to meYou Throw them Balls across the countryYou win gold medals for when you're with meYou Big Dummy Right then, It's on [x16]

You Big Dummy!

These are some photos that we have chosen for our background themes, or for just ideas that
can be deleop into final ideas that we might use in the green room. we will have to create our own background for the shots where we use greenscreen. We can do thia by filming an image of a
variety of bright colours, and using the Kaleidoscope effect on final cut.

MIA- URAQT, Ideas For Music Video .

For our music video we decided to brainstorm ideas to develop themes that we could use for our video and to help us create and improvise other ideas and props that we could use in our video. When brainstorming we decided to have a retro feel to the video using icons like Black eye peas as our inspiration because of their individualist type of music, style and appeal to their target audience. When looking at their video we decided to use UV lights because of their strong and distinct colouring which gives a vibrating and powerful party theme to the video. We wanted to film in the dark to emphasise dark and light where dancers covered themselves in fluorescent paint which when filmed in the dark gave off brilliant colours and emphasised the body moments of each of the dancers giving the party and retro feel. Other ideas we brainstorm was using a graffiti wall as a background. We thought that this would give of a rebellion view that also relates to the lyrics of the song. Other idea for the music video was using the green screen for the use of different backgrounds; we also decided that wearing bright clothes would contrast with the back grounds and the paint, VU lights and glow sticks.

This is our mind map of our initial thoughts and ideas for our music video. On here we wrote anything that came to mind when listening to the song which could appear in the music video.