Will Wise's Evaluation

Media Project Evaluation

1) Our media product uses many forms and conventions of real media products; our media product is a performance based video which includes a lot of dancing that is used in real music videos for the genre of our audio. Examples of real products which have many conventions similar to our product. It also develops real media products with the use of the green screen in our product; it allows us to view various backgrounds in the style of real media products such as Pump The Jam by Technotronic this video is similar to our product as it uses bright colours and a green screen to give the effect of a retro background, while dancing in front, the effects we used as the background for the green screen made the performance more dynamic. The female lead is the main focus in our video so we’re able to develop the artist reputation we also use lip syncing which is used in real media products such as In Da Club by 50 cent which is a video that has 50 Cent as the main focus building up his reputation as it was one of his early songs. In parts of the song the dancer has lots of bright UV clothing and jewellery on which is a convention that is used in many real products such as I Gotta Feeling by Black Eyed Peas which they use Glow in the dark paint and UV lights. Live performances and music videos are the main real media products that relate to our product which I believe we have done successfully. I believe that iTunes and HMV would be the two main media institutions that would stock and distribute our music video, as they specialise in popular and new music.

2) Our main product and ancilliary text combinations relate together to give a good effect as they compliment each other. By keeping a bright colour theme through out, where the artist is wearing bright clothes as well as the dancer, this is so we can represent the retro theme through out the product as the dancer is wearing glow sticks and florescent colour clothing to add this effect, also on the ancilliary text DVD cover the background includes lots of bright colours, the title has fading multiple colours in the background also represent ting the retro theme. The artist who is a strong female lead is shown a lot throughout the video as she is the main focus of the product therefore she is presented on the front of the DVD cover of the ancilliary text. The DVD cover and the Magazine advert have the same style and pictures as each other I believe that this worked to great effect as if someone was to see the advert and want to get a copy of the DVD they would recognise the advert and be able to find the DVD a lot easier.


3) We have learnt quite a bit from the feedback received from other media studies students and our teacher. Our teacher gave us some constructive feedback about the performance in our video one critism was we could have had more performance based shots “It could have done with one more performance to enable you to make the cuts snappier” to make quicker cuts making it overall more effective as a performance based music video, this is defiantly something I would change if we were to do the project again as a lot of the shots are of the same thing but I believe we have hidden this successfully with the editing. The audience which was intended for the media product is for both males and females aged 16-21 we have aimed it to this age group as they are more interested in the bright colours and urban settings, We have played with the audiences expectations by giving the music video a urban edge to it but also used some dance/techno conventions in it.

4) We used lots of new technologies in the making of our final product; one of the technologies was the use of final cut which is the program we mainly used from constructing our product. It gave us space and the ability to edit the product to a sound standard and add lots of effects to the product which worked successfully. We also used green screen technology for our product which we used to add different backgrounds for some of the dancing footage this enabled us to save time during filming as we could get a great deal of it done in one location and changed the background when it came to the editing instead of moving on to different locations, I believe that the green screen was extremely successful as it turned out exactly how we had imagined it while we were planning and it also made the performance more dynamic. We used photo shop to create our DVD cover which let us edit the cover in lots of detail which worked successfully but I would have liked to spend more time on photo shop to create more detailed and better effects for our product. One of the effects I am most pleased with in our product is the iphone at the beginning and end of the song opening and closing the video made it look more professional, with this we combined the green screen to get a hand to look like it was clicking on the screen to bring up different shots and expanding them. During making the product my skills developed greatly on some of this new technology most of all on the green screen since I had never used it before and believe it has turned out quite successfully.