Kanye West's promotional products and artwork

This is Kanye west album 'Graduation'. This is a digipack and folds out to a very interested animated design. I think the way in with kanye west has a running theme throughout his albums. He uses a teddy bear and also a educational theme for example 'college dropout', 'late registration' and then 'graduation'. The animated teddy bear is now recognizable as kanye west's work for example this is in some of his videos. Murakami's visual art is characterized by cartoonish creatures that appear friendly and cheerful at first glance, but possess dark, twisted undertones. The Japenese contemporary artist Takashi Murakami said this about the metaphor behind his art work:

“

The cover is based on Kanye's theme of student life. School. It's a place of dreams, of righteousness, a place to have fun. It's also occasionally a place where you experience the rigid dogma of the human race. Kanye's music scrapes sentimentality and aggressiveness together like sandpaper, and he uses his grooves to unleash this tornado that spins with the zeitgeist of the times. I too wanted to be swept up and spun around in that tornado.

”

Here is an example of some of the promotional products that were released this helps advertising and exclusivity this helps the album to sell. In this photo it shows the poster that came in ever album, this is done to make more people buy the actual CD album cover. In this photo there is also a pair of very exclusive 'nike dunk high' trainers in the famous kanye west album design. This is a nice idea to create a promotional product and we would like to do this in our album.