DVD magazine advert

This advert looks very similar to our dvd cover, we did this because we wanted to recognise our dvd as soon as they saw it on the shelf . I also think this is a very stiriking image, so would stand out on the page of a magazine. We included the date the album is out, which well known songs will be on it and also the website they can visit to get more information.

Our dvd album cover!

This is our final dvd album cover. On it we have included all the conventions of a dvd album cover, such as the song list, the 'dvd' logo and we made sure to include the parental advisory logo as one of our songs in particular includes swear words. We decided to use an image of Charlotte on the front cover, as she was featured as our main singer in the video, so she would be most recognisable to the audience and so just by looking at the front cover they would be able to tell that this DVD is by M.I.A. We produced this dvd using photoshop. We had an origional picture of charlotte on a plain white background which we airbrushed, cropped and then inserted onto this bright background. Continuing the theme of bright colours, we made a logo for our band. The writing we used has a patchy effect of white writing with bright colours in the background, this makes it look slightly like a graffiti sketch, therefore making it appealing to our audience of teenagers and also relating directly to our feature video, URAQT, in which the preformance was done infront of a graffiti wall. We also made sure to include the practical element of a barcode.

As we wanted our dvd to include something other than just a dvd, we created an exclusive postcard that can come free inside the dvd cover. This can be put on walls or kept as a souveneer of the dvd by the person who purchased it. This is our exclusive postcard:

This would be a recognisable image to someone who had seen our video as it is taken where the video was filmed. To make this postcard we edited our origional photo using the colour replacement tool, we used this to make the real colours of the photo more vibrant and aesthetically pleasing for the audience.

Examples of existing covers:

As one of the aims of this whole project for us has been to create a product which looks retro, as retro or vintage products are currently fashionable. This is an album cover for Technotronic, Pump Up The Jam. It was produced in the 80's so therefore a good product to compare our own too. Similar to ours, the singer is the main focus. She is also surrounded by bright colours.

Sam Sparrow, while being a current artist, is known for being very 'retro' and also producing retro looking album covers. Interestingly, this album cover looks very similar to our 'M.I.A' logo. Both our logo and this product have an image with splashed bright colours in the background showing through.

Today we took some pictures of Charlotte, we plan to use these on the cover of our CD. As the colours arent as bright as we would like we have edited the photo on photoshop.

Ideas for CD cover

These ideas are basic ideas for a front cover. Some of the ideas are what colours we could uses and what colours would stand out more. Also on these covers I have tried some M.I.A logos and different fonts to see what would look the best and what would appeal more to our target audience. We decided not to use any of these front covers as they are just basic ideas. We would like the front cover to have the artist on the front to promote the CD for a new solo artist.

Kanye West's promotional products and artwork

This is Kanye west album 'Graduation'. This is a digipack and folds out to a very interested animated design. I think the way in with kanye west has a running theme throughout his albums. He uses a teddy bear and also a educational theme for example 'college dropout', 'late registration' and then 'graduation'. The animated teddy bear is now recognizable as kanye west's work for example this is in some of his videos. Murakami's visual art is characterized by cartoonish creatures that appear friendly and cheerful at first glance, but possess dark, twisted undertones. The Japenese contemporary artist Takashi Murakami said this about the metaphor behind his art work:

“

The cover is based on Kanye's theme of student life. School. It's a place of dreams, of righteousness, a place to have fun. It's also occasionally a place where you experience the rigid dogma of the human race. Kanye's music scrapes sentimentality and aggressiveness together like sandpaper, and he uses his grooves to unleash this tornado that spins with the zeitgeist of the times. I too wanted to be swept up and spun around in that tornado.

”

Here is an example of some of the promotional products that were released this helps advertising and exclusivity this helps the album to sell. In this photo it shows the poster that came in ever album, this is done to make more people buy the actual CD album cover. In this photo there is also a pair of very exclusive 'nike dunk high' trainers in the famous kanye west album design. This is a nice idea to create a promotional product and we would like to do this in our album.

In the first 4 days of our video being on youtube we have recieved 65 views!

For our own digipak.

We now need to think about making our own digipak for the album of the song we have just made a video for. We need to think about what we could include in this digipak and what it will look like.
As Charlotte is playing our main singer and therefore the would be the most recognisable person to our audience, it would make sense for her to be on the cover of our album. This would not only be publicity for the artist, but would help promote the album as we could use similar images on posters and postcards. The images we would most likely use from our music video are those where charlotte is infront of the graffiti wall, as this could help to develop a brand logo or 'tag', in graffiti terms.
In terms of being in the music industry, we would have a named artist supporting us to help us promote our album. For example, in the rap industry eminem took on 50 cent and helped him to become a famous rapper by promoting him in various ways. For example, his own project in one of his videos.
As our song contains repeated swear words, we would need to have a parental advisory sticker on the album cover, so parents are aware that some of the lyrics are not suitable for children. We would also need a barcode and price somewhere clear on the album cover for practical reasons.

Final Video

We decided to create a music video with a retro feel to it. We feel we have achieved this, and we are very happy with the final product. By using different editing techniques such as green screen, photoshop and final cut we have been able to create a realistic looking music video. The feel of the video gives the artist a brand which could easily be extended to a music video dvd and a live tour.

Digi-pak research

Although you cant see in this image, this album by MIKA is a digipak containing the CD and also a biography of the artist. The cover of this digipak is bright and colourful, making it appealing to a wide range of audiences. As it stands out, someone is more likely to look at this album than a plainer one, such as the oasis digipak we previously looked at. The title of the album is "Life In Cartoon Motion", this directly relates to the images we see on the album cover.

Digipak

DVD digipak!






This digipak is promoting a DVD or game, it includes a book of the story what the DVD is based on. This digipak also includes a quest map on the side of the pack, this shows that this DVD might be for younger viewers. This also includes 2 discs one with a special effects and extra scenes and the other with the movie or game on it.

Digi-pak research

This is a picture of a digipak for a special edition of an oasis CD. This is a 3 fold digipak including 2 CDs, information about tracks and the artist. The artists name stands out on the cover by the use of white writing on a black background. The image of the guitar relates to the genre of the tracks as it is a special acoustic CD.

video analysis

Finger movement

This is a video we made exploring the effects of having a finger move aorudn the screen which has been green screened we will add this effect in our final music video using the finger to click on different shots like in the video "fuck you by Lilly Allen"

Filming Progress

First filming and planning we did was a Dancing performances which we used an actor to dance in front of a green screen, we also used props for this scene witch where, UV lights, bright Jewelery, green room, leg warmers, etc. Our next shoots where taken for our background which we used glow sticks and flashing lights to create bight backgrounds (which we got ideas from our research on other videos such as Black Eye peas).

Setting that we have used so far are, graffiti wall green wall and UV lights as a background setting, these backgrounds have been very successful for our filming, we just finished filming our of footage of lip syncing to the song MIA URAQT and is now loaded up and ready for editing into our final cut, we also need to finish other filming and create more backgrounds for our dancing performances.

locations we used in our music video

we used this background in our music video because it is urban which goes well with the song.

We also used this green screen which gives us the opportunity to use various backgrounds and also gave us the option of using a moving background which we took full advantage of.

Today I found some UV lights which I have been given permission to borrow. I will be bringing them into college tomorrow and hopefully we can do some test footage to see if we are happy with the effect they give

The outhere brother 'boom boom boom' analysis

This video follows similar conventions for example there is no narrative. The chemical brother's video has a great use of colour which we aim to create in our music video. However this is very cheap video with very few different shots types.

http://www.myspace.com/mia
This is a link to M.I.A's music myspace. Simply from looking at the bright flashing background and the bright colours and retro style photographs used throughout, I am confident that our ideas for the music video fit with the style of the artist and also with the style of her other songs.

This is a message we sent to M.I.A through their myspace. Although they are unlikely to reply, the issue of copyright means we should ask the artists permission before we use their song to make our music video.

We took this clip off the talk talk x factor advert. If we can achieve the same effect, we think this would work well in our music video . The only problem with this is you have to send your clip off to the x factor and they put the effect on it for you, we are not sure that they will then send us the clip back. Therefore we will need to work out how to achieve this effect for ourselves

We still need to add an intro to our video which we decided would be zooming into a phone. Hopefully using green screen, we will be able to create the effect of someone touching the phone. We also need to edit the cuts between some of the shots as they are quite jumpy, we can do this by using the fade tool. We also have 45 seconds of music on our rough cut (from 00:49 to 1:33) that we are having cut out. We also need to add an ending, we have had some ideas to reverse to phone on the intro, so zooming out of the phone.

This video uses the green screen technique. We would like to try and use this same technique for our own music video. The style of the song in this video is quite similar to ours, for example repeated words/ phrases and an upbeat tempo. This video also has similar dance scenes to the ones we are looking to create in our own music video. Although the genre is a bit different and the style of the video is set in the 80s so a little dated, we would like to recreate the colourful theme and retro feel of "pump up the jam".

These are some screen grabs from final cut that we have captured to show our progress in producing our music video. We have long shots of footage which we will cut down into short pieces to make our final music video.

Green Screen Practice

This is our first practice at the green screen effect. To do this, we set up a green screen and filmed someone in front of it. We then put it into final cut, added the effect and and put in a background. We are happy with the effect this gives and will definatley be using is in our final video.

Here is some test footage which we filmed today. This was to check that the UV lights work effectively. We are happy with the effect they give, so we will be trying to encorporate this effect into our music video

TimeLine & Pitches For Story Board.

Timeline and Pitches

· Our song is 4:09 minutes long. In this video we are planning to have many different backgrounds including a wall covered in graffiti, a dark room and a green room for computerised images. We also need to make sure that we have plenty of footage for the amount of time in our video.

· When designing our music video we need to decide on what order of preference the frames will be for the video. Even though we are not having a story line or a narrative we need to make the video link in order from frame to frame.

· Our story line will help us decide what frames will look best together. By drawing a story board we will have an idea on what location we will need to film and create in the green room and also help us to plan time management and have enough time to film and prepare our rough cut, and then we will be ready to develop our final cut.

Ideas For Music Video & Planning!

Ideas for the music Video & Planning!

• When deciding over the music video we initially decided that we weren’t going to have a story line going on in the video but we were going to have mixed views from individual personalities within the video that relates to the theme and genre of the music.

• Other ideas for the video included the chorographer, designing the dance routines to involve either one dancer or several dancers, break dancing on the floor while getting fluorescent paint either thrown on then or having their hands and feet all ready painting so that in the dark room you could see where the dancers are by the paint glowing in the dark. We could also adjust and manipulate this idea by having the movement of the wave lengths to the beat of the rhythm. This will give a visual aspect of our song vibes through the moves of the dancers.

• We were also thinking of having animated writing in the video where there are repeated lyrics. The writing will be bright and bold and will move to the beat on the song. This will also link in with the retro theme of a kaleidoscope of colour images displayed on the screen to make an impact on the viewer.

• Our video will be more abstract to the viewer and could be critical review and analysis by the target audience of this gender. This also means we have chosen not to have a narrator to tell the story within the video.

Costume/Props/Location

Costume/ Props

COSTUME!

1. Clothes- (based on rave theme)
· Bright tights
· Plane T-shirts
· Leg warmers
· Sweat bands
· Bright Jewellery
· Basically everything BRIGHT!

PROPS

2. Props-
· Lights, UV lights
· Colour cellophane
· Glow sticks
· Fluorescent paint
· Green room
· Graffiti wall
· Maybe Car

LOCATION!

We decided that we would prefer to use the green room for our main background but other ideas where,

· Graffiti wall
· Dark room
· Wall under bridge, ( Graffiti Is)
· Green room, using different backgrounds we download of the internet or picture that we can take to use.
· Outside at night, car park or deserted area, field.
· Inside a car

All possible ideas for our music video.

Lyrics For MIA- URAQT

"URAQT"

Dt-Dt-Dt On your mobile phone Dt-Dt-Dt On your mobile phoneYou Fuck my Man and Wreck my home,I'll get my bro to rob your phone [x4]

You Big Dummy

Now Could it be that me and He Are tighter than J-lo in her jeans And Could it be that me and HeAre tighter than R.Kelly in his teens You fucking With My man And you text him all the timeYou might've had him once But I got him all the time

Dt-Dt-Dt On your mobile phone Dt-Dt-Dt On your mobile phone You Fuck my Man and Wreck my home,I'll get my bro to rob your phone [x2]

U R A Q T

Is your Dad a dealer Cause you're dope to meYou Throw them Balls across the country You win gold medals for when you're with meYou Big Dummy

Right then, It's On [x8]

He ain't no Word for scrabbleYou don't get points for doubles Menage Trois Lalalalala I'll bill you for your droudlesYou done lost your marbleLike a ball I'll make you dribbleYour the shrapnels in the rubbleI'm a raging bull, a rebelIt's all about the low-blow brown GirlThe No blood, no Love hot girlThe jnkn jnkn jumping off the decks girlThe jnkn jnkn jumping off the rocks girlYou big Dummy

U R A Q T

Is your Dad a dealer Cause you're dope to meYou Throw them Balls across the countryYou win gold medals for when you're with meYou Big Dummy Right then, It's on [x16]

You Big Dummy!

These are some photos that we have chosen for our background themes, or for just ideas that
can be deleop into final ideas that we might use in the green room. we will have to create our own background for the shots where we use greenscreen. We can do thia by filming an image of a
variety of bright colours, and using the Kaleidoscope effect on final cut.

Mystery Jets:

I have chosen to analyse this video because it is very similar to the kind of video we want to create in that they make it look very retro and they also use the green screen effect. I will also analyse this video using the points of Goodwin's theory.

This video is quite simple in the way that the lyrics are very complimentary to the visuals. The first of these is when we hear the lyrics "I hear her playing the drums late at night", we see a girl playing drums. This is shortly followed by the lyrics "maybe i should call her up", we see the main singer picking up a phone. As the song is called "two doors down" throughout the music video we see a lot of doors, mainly surrounding the band as they do their preformance.

The song is about a boy who is 'in love' with a girl who lives in his street, but who has never spoken too. This video creates a strong sense of voyerism in the fact that the girl may not know he is looking at her. Through points in the video we see the band standing behind a window looking at the girl, while this created the notion of looking it also shows the objectification of women as being nice to look at.

The use of green screen in this video does not directly relate to the lyrics in anyway, however it amplifies the 'retro' feel of the video. The greenscreen effects we see are usually bright colours in some form of pattern, such as leapord print. The retro feel is also emphasised by the artist's clothing, hair and general apperance.

Here is another music video by M.I.A, as it uses many of the effects we wish to use, I will be analysing this using Goodwin's Theory. These are the elements I will look at:

Links between Lyrics and VisualsLinks between Music and Visuals (Complimentary, Contradicting or Amplification)Genre characteristicsIntertextual referenceNotions of Looking (objectification of women)Voyerism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)Demands of the Record Label (representation of the artist)Performance based, Narrative based or Concept based music videos

One of the first images to appear behind M.I.A is a wire fencing with a city scape behind her, this directly relates the the lyrics which she says "london calling". She contunies using the lyrics "get down" as fighter planes dropping bombs fly over head, as M.I.A was from Sri Lanka and had to leave at the age of 8 because of the civil war, I have noticed many of her videos include war like themes. At such a young age she probably felt overwhelmed by a war going on in her country. This video especially, in which she appears to have a dominance over the planes on the green screen behind her could be her way of showing her power over whats happened to her in the past and how she has dealt with is now she has grown up. There also seems to be a short image of people protesting, this could be connected to the fact that her father was a political activist during the time of the civil war. We also see images of fire and bombs as M.I.A says "blaze a blaze". This song has a strong beat and her dancing fits to the beat. Often at the point of the beat, the image behind her will change or there will be a flash of colour. Because of the intertextual references of the video, there is a sense that we are looking in on something quite personal to the artist, which makes it voyeuristic. As she is the only person in the video, it is narrative based.

This “Black eye Peas-I Gotta feeling” have been great for getting ideas and helping us get ideas for our own music video, the dancing and the UV lights are just some of the ideas that we want to use in our video. For example, having a party scene with lots of dancing and maybe the artist dancing and singing in the middle, other ideas that we got from the Black eye Peas music video is that we should have a dancer dancing around in UV lights, glow in the dark jewellery and glow sticks these are all ideas that we could develop from and pick witch ones would be best in our video.

MIA- URAQT, Ideas For Music Video .

For our music video we decided to brainstorm ideas to develop themes that we could use for our video and to help us create and improvise other ideas and props that we could use in our video. When brainstorming we decided to have a retro feel to the video using icons like Black eye peas as our inspiration because of their individualist type of music, style and appeal to their target audience. When looking at their video we decided to use UV lights because of their strong and distinct colouring which gives a vibrating and powerful party theme to the video. We wanted to film in the dark to emphasise dark and light where dancers covered themselves in fluorescent paint which when filmed in the dark gave off brilliant colours and emphasised the body moments of each of the dancers giving the party and retro feel. Other ideas we brainstorm was using a graffiti wall as a background. We thought that this would give of a rebellion view that also relates to the lyrics of the song. Other idea for the music video was using the green screen for the use of different backgrounds; we also decided that wearing bright clothes would contrast with the back grounds and the paint, VU lights and glow sticks.

This is our mind map of our initial thoughts and ideas for our music video. On here we wrote anything that came to mind when listening to the song which could appear in the music video.

We are now doing the music video for "U.R.A.Q.T". I'm excited to be doing this music video now as I think there is a lot of ideas and effects we can encorporate to make the video look really different and interesting. We will need to find some UV lights and a place to do the green screen to make the video how we want it to be. Tonight I am going to find some UV lights.

R1-17

We had two main choices of music video. "U.R.A.Q.T" by M.I.A, and "A Girl From No Where" by

"U.R.A.Q.T"-
From listening to the song, if we were to make this video I think it should have a retro, 80's style theme too it. We could possibly achieve this effect by using a green screen and have moving patterns in the background. I would take inspiration for this video from the "pump the jam" music video.

"A Girl From No Where"-
Because this video has such contextual lyrics such as "a girl from no where came knocking on my door", this video would look good using an i stop motion effect. As we could easily relate the lyrics to the actions the lyrics describe, it could look good to have handdrawn characters and backgrounds.

Welcome

Group 17